Contra Footwear founder Eli Demmer has direct experience with the demands of labor-intensive jobs. A former EMT and AirForce officer, he also spent 12 years in the holiday lighting industry, installing residential and commercial holiday, landscape, and outdoor lighting solutions. Hard work requires hardworking shoes, and Eli began thinking about how to develop an innovative, comfortable shoe that would suit the needs of roofing and lighting professionals, military and law enforcement personnel, and high performance adventure athletes. Contra allows you to simplify your footwear while expanding the versatility of its uses. Say goodbye to clunky boots and unforgiving gear: Our modular shoe is all you need to tackle the tasks and terrain at hand!
Contra shoes and outsoles are designed for comfort, but they’re also engineered to help you get a grip on slick, risky, and compromising turf. More traction means more safety and a better opportunity for you to do your work successfully, time after time.
You don’t need several pairs of bulky, single-purpose shoes — our airy, adaptable shoes and interchangeable outsoles are all you need to work with ease in tough environments. Simplify your footwear, simplify your life — and tackle every challenge the day brings!