Eli Demmer, the founder of Contra Footwear, brings a unique blend of professional and athletic expertise to the brand. As a former EMT and Air Force officer, Eli knows firsthand the demands of physically intensive and high-pressure environments. Owning a residential services business that required him to work on steep roofs and slippery surfaces, further reinforced the need for durable, comfortable footwear for hard-working professionals.
A lifelong athlete and passion for sports performance, Eli combined his athletic and work experiences to design innovative footwear tailored for roofing and outdoor trade professionals, military and law enforcement personnel, and fitness enthusiasts. By optimizing every feature on their designs; Contra Footwear embodies this vision, offering a modular shoe that simplifies your gear while maximizing versatility. Say goodbye to heavy boots and rigid footwear—Contra shoes are built to conquer any task or terrain with ease and comfort.
Contra shoes and outsoles are designed for comfort, but they’re also engineered to help you get a grip on slick, risky, and compromising turf. More traction means more safety and a better opportunity for you to do your work successfully, time after time.
You don’t need several pairs of bulky, single-purpose shoes — our airy, adaptable shoes and interchangeable outsoles are all you need to work with ease in tough environments. Simplify your footwear, simplify your life — and tackle every challenge the day brings!